Renaissance Parc
For office workers, hotel guests and nearby residents, Renaissance Parc is the new integrated mixed-use development located in the Gangnam district of Seoul, Korea. It’s an urban sanctuary that revitalizing cityscapes with green spaces open to everyone to enjoy. Offering the largest green space in the area and an uncommon retail experience that stimulates and soothes the sense. Work, live, play and relax at Renaissance Parc.
Client
CallisonRTKL
Lead Designers
Trevor Giove
Kristin Waldon
Brand Strategist
Helen Cho
Joan Insel
Renaissance Parc is where organic nature and manmade structures come together. The low crossbars and the natural curves in the characters in the wordmark create a sense of openness while also referencing the heritage line in the landscape design and Kim Su Geun’s former Renaissance Hotel.