NHL Anaheim Ducks Playoff Campaign '17

The culture of ice hockey represents passion, dedication and focus. Raw and close up imagery emphasizes a personal and gritty side of the sport and bold typography to help build enthusiasm with fans for the 2017 Stanley Cup.

 

Client
NHL Anaheim Ducks

Lead Designer
Trevor Giove

 
Research, discovery, mind maps + ideation. Keywords: Gritty, dedication, raw, focus, texture + passion.

Research, discovery, mind maps + ideation. Keywords: Gritty, dedication, raw, focus, texture + passion.

 
FrozenCoast_Sweater+copy.jpg